Facebook for Business
Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.
Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.
Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.
- Facebook for Business – £90
LinkedIn for Business
Linkedin is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses.
Linkedin is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective.
It’s a social network for professional people. Normally a person would create a Linkedin profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.
- LinkedIn for Business – £90
Twitter for Business
Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. In fact, there is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations.
Using Twitter successfully requires a significant commitment of time – being active is key to your success. It’s all about the image you create, and the best‐viewed companies are the responsive ones.
- Twitter for Business – £90
Social Media for Business
Giving a successful presentation can be one of the hardest parts of many people’s jobs. Ultimately preparation will be the key to success when it comes to giving a presentation, but how do you make sure you are prepared enough? What about the structure? The content? How should you use visual aids? Being a successful presenter also involves understanding your audience, their expectations and needs.
This course covers the common mistakes people make when preparing for and giving a presentation so you can avoid these, as well as going over good practice and providing some practical advice that you can put to good use the next time you have a big presentation to make.
- Social Media for Business – £149
SEO for Business
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.
- SEO for Business – £149